| A |
|
|
| A-B testing |
ABC ČR |
ABCDE klasifikace |
| AČRA MK |
Ad awareness |
Ad-hoc |
| ADMAN |
ADMEZ |
Admonitoring |
| Adstock |
Affiliate marketing |
Afinita |
| Aftershot |
Agenturní provize |
Agregovaná data |
| Ahead |
AIDA (AIDYA, AIDAS) |
AKA – Asociace komunikačních agentur |
| Alokace rozpočtu |
Ambient marketing |
Ambientní média |
| Astroturfing |
Atribut značky |
ATS |
| Ats relative |
|
|
| B |
|
|
| B2B – Business To Business |
B2C – Business To Customer |
B2C – Business To Customer Backlight |
| Banner |
Barter |
BeeTagg |
| Behaviorální marketing |
Benchmark |
Benefit značky |
| BFU |
Big square |
Bigboard |
| Billboard |
Blog |
Booking |
| Bounce rate |
Brainstorming |
Brand |
| Brand Awareness / Povědomí o značce |
Brief |
Briefing |
| Budget |
Buzz |
Buzzmarketing |
| C |
|
|
| CAPI |
CATI |
CAWI |
| Channel Neutral Planning |
Channel split |
Cílová skupina |
| Claim |
Client Net |
Client Service |
| Clutter |
CLV - CityLight Vitrine |
ČMS - Česká marketingová společnost |
| Co-creation |
Color marketing |
Competitive Intelligence |
| Cookies |
Copywriter |
Cosmic Cursor |
| Counterprogramming |
CPA – Cost per Action |
CPP – Cost per Point |
| CPT – Cost per Thousand |
CPV – Cost per Viewer |
CRM - Customer Relationship Management |
| Cross effect |
Crowdfunding |
Crowdsourcing |
| Čtenost |
|
|
| D |
|
|
| Daypart |
Deadline |
Decay effect |
| Decision maker |
Demografie |
Deník |
| Diminishing returns |
DINKY |
Direct mail |
| Direct marketing |
Downmarket |
DSP - Demand Side Platform |
| DTP |
Duhová kulička |
|
| E |
|
|
| Efektivní frekvence |
Effie |
Engagement marketing |
| Etický kodex reklamy |
Event marketing |
Exkluzivita |
| F-H |
|
|
| Face to face |
First try |
Focus group(s) |
| Google |
GRP – Gross Rating Point |
Guerilla marketing |
| Halo effect |
Hawthornův efekt |
Home page / Domovská stránka |
| Hybridní vysílání HbbTV |
|
|
| I |
|
|
| I-Layer |
iDNES |
Image |
| Implementační plán |
Imprese |
In-store |
| Index zapomínání |
Indoor |
Infiltration marketing |
| Infotainment |
Integrovaná komunikace |
Internetový marketing |
| Interstitial |
Inzertní výkon |
IP adresa |
| J-K |
|
|
| Jingle |
Katalog webových stránek |
Klamavá reklama |
| Klíčová slova |
Komunikační agentura |
Komunitní server |
| Kontextová reklama |
Konverze, konverzní poměr |
KPI - Key Performance Indicator |
| Krizová komunikace |
Kupláž |
Kvalitativní výzkum |
| Kvantitativní výzkum |
|
|
| L |
|
|
| Launch |
Layout |
LBS - Location Based Services |
| Lead |
Leader board |
Leaflet |
| Logo |
Long tail |
Loss leader |
| M |
|
|
| Magazín |
Marketing |
Marketingový mix |
| Marketingový mix 4C |
Marketingový mix 4P |
Marketingový mix 5P |
| Marketingový výzkum |
Masstige |
MDS - Media Data System |
| Media buyer |
Media Mix |
Media planner |
| Media projekt |
Mediální agentura |
Mediální inflace |
| Mediální zákony |
Mediaplan |
Mediazastupitelství |
| Médium |
Megaboard |
Merchandising |
| Message |
Microsite |
Míra prokliku |
| MLM-Multi Level Marketing |
MML-TGI |
Mobilní marketing |
| Monitoring |
|
|
| N |
|
|
| Nadlinková komunikace (ATL) |
Náklad prodaný |
Náklad tištěný |
| Nekalá soutěž v reklamě |
Net Reach |
NetMonitor |
| Neuromarketing |
Newsletter |
NPD-New Product Developement |
| O |
|
|
| Oční kamera |
Off time |
OOH-Out of Home |
| OTH-Opportunity to Hear |
OTS-Opportunity to See |
Out of the Box |
| Outdoor |
|
|
| P |
|
|
| Packshot |
Page Rank |
Page view |
| Panel |
Penetrace trhu |
Peoplemetry (TV metry) |
| Pixel |
Podlinková komunikace (BTL) |
Podvodné prokliky (Click Fraud) |
| Portál |
POS/POP |
Positioning |
| Postbuy |
PPC-Pay per Click |
PPC systémy |
| PPL - Pay per Lead |
PPO-Pay per Order |
PR-Public Relations |
| PR agentura |
Přednostní výpisy |
Příbal |
| Prime time |
Product placement |
Programmatic buying |
| Propaganda |
Pyramidová hra |
|
| Q-S |
|
|
| Queen Size |
Rada pro reklamu |
Radioprojekt |
| Rating |
Reach |
Redirect |
| Reklama |
Reklamní agentura |
Reklamní blok |
| Reklamní spot |
Relaunch |
Remarketing |
| Response |
Retail |
ROI-Return on Investment |
| ROPO efekt |
Rozšířená realita |
RTB – Real Time Bidding |
| RTB – Reason to Believe |
RTB – Reason To Buy |
|
| S |
|
|
| Sales promotion |
Search Engine Advertising (SEA) |
Search Engine/Vyhledávač |
| SEM-Search Engine Marketing |
SEO-Search Engine Optimalizace |
Share |
| Skinning |
Skrytá reklama |
Skyscraper |
| SMO-Social Media Optimization |
Sociální sítě |
SOM-Share of Marketing |
| SOM-Share of Mind |
SOS-Share of Spend |
SOV-Share of Voice |
| SPAM |
SPIR |
Sponsoring |
| Spotlist |
Square |
SSP – Supply Side Platform |
| Sticked banner |
Stopáž |
Storyboard |
| Strategický plán |
Streaming |
SWOT analýza |
| T |
|
|
| Tag on |
Take Out |
Teaser |
| Telemarketing |
Teleshopping |
Timing |
| TP-Tiskové podklady / technické parametry |
Trading desk |
Traffic |
| TRP - Target Rating Point |
TV Share |
|
| U |
|
|
| UFO-Understanding Fifties and Over |
UGC-User Generated Content |
Umbrella Brand |
| Umbrella Effect |
Unikátní návštěvník-Unique user |
Upmarket |
| URL |
User friendly |
USP-Unique Selling Proposition |
| V-Z |
|
|
| Videobanner |
Virální marketing |
Výkonnostní marketing |
| Watermark |
Wear out efekt |
WEB 2.0 |
| Wobbler |
Word of Mouth marketing |
WWW-World Wide Web |
| YouTube |
YUPPIE |
Zadavatel reklamy |
